Entrepreneurship Development On Digital Marketing

Entrepreneurship / Skill Development on Digital Marketing

Duration (5 Months) (240 Hours) (Mon, Wed, Fri) (9:30 Am to 1:30 Pm)

Starts on:  August 10th

Government Of India Certificate will be issued by MSME Development Institute

Refer Thinathanthi Ad:

Thinathanthi ad

Faculty Partner: LocSea.com, a Google Partner.

Refer Brochure and Content below:

Digital Marketing Activities
List of Organic Activities:
• SEO (Search Engine Optimization)
• SMO (Social Media Optimization)
• Email Marketing
List of Paid Ads Activities:
• Google Adwords Management
• YouTube Ads Campaign
• Facebook Ads Campaign
SEO (Search Engine Optimization)
• Google Analytics
• Google Webmaster
• Google MyBusiness
• Google Authorship
• Bing Webmasters
• DMOZ
• Wiki
• WebMaster Activities
• Google Analytics Setup
• Google Tag Manager
• Sitemap.xml Generation
• Robots.txt file Management
• Create and Manage SEO Account
• Blogger
• WordPress
• Tumblr
• SlideShare
• Blogs
• Forums
• Bookmarking
• Press Release
• Directory Submission
• Classifieds
• 25 Steps On-Page Optimization
• URL Structure
• Title Meta Desc
• Image Alt, Header
• Content Verification
• W3C Validation
• .htaccess recommendation
• 404 Recommendation
• Page Insights
• One 1000 words article per month
• One 400 Words article per month
SMO (Social Media Optimization)
Create and manage Social Media
Facebook Account Management
LinkedIn Account Management
YouTube Account Management
Google+ Account Management
Twitter Account Management
Flickr Account Management
Social Bookmarking
StumbleUpon
Delicious
Reddit
Google Adwords Management
• Create Pay Per Click Campaign
• Manage Google Adwords Campaign
• Create and manage Re-Marketing Campaign
• Create and manage Display Banner Campaign
YouTube Ads Campaign
• Create and Manage YouTube In-Display Ads
• Create and Manage YouTube In-Stream Ads
• Create and Manage YouTube Re-Marketing Ads
Facebook Ads Campaign
• Create and Manage Facebook Ads Campaign
• Create and Manage Facebook Contests
• Boost Post Campaign
• Conversion Pixels Tracking
Detailed Brochure
Organic Path
Month 1
Week 1
Website Analysis, Keyword Analysis using Google Trends,
Competitor Analysis
(Home Work)
Week 4
Week 3
Week 2
Google Analytics Intro, Gather details and Observe
from Analytics (Only Basic Details)
(Home Work)
SEO Introduction, Perform Bookmarking and
Directory Submissions
(Home Work)
Google Analytics Review and Gather details for two
accounts. Provide action items to development team
(Exam Home Work)
Organic Path
Month 2
Week 1
SEO Blog, SlideShare, Create Blog & Slideshow for 2 Account.
(Home Work)
Week 4
Week 3
Week 2
Google Webmaster Intro & Google Analytics Integration,
Gather Organic Details from Google Webmasters.
Form On-Page and Off-Page activities.
(Home Work)
Perform On-Page for 4 pages (for two accounts) and
prepare reports.
(Home Work)
Create YouTube Video and Perform YouTube Organic
Promotions.
(Exam Home Work)
(Exam Day)
Organic Path
Month 3
Week 1
Perform Off-Page activity for whole week
(Home Work)
Week 4
Week 3
Week 2
Google Analytics Device and Location Analysis, provide
input to SEO Strategy, form keyword focus based on
your review.
(Home Work)
Google MyBusiness review and Google + posts
(Home Work)
Facebook Business Page review and Posts
(Home Work)
(Exam Day)
Organic Path
Month 4
Week 1
Analytics and Insights review for facebook and G+,
How to handle SEO projects .
(Home Work)
Week 4
Week 3
Week 2
Twitter, LinkedIn, Pinterest Posts, Email Marketing
+ Live Projects + SEO Process setup .
(Home Work)
SEO On-Page activities, Reporting, How to handle
Clients & Communication.
(Home Work)
SEO Off-page activities and Reporting, Email Marketing
+ How to hire people and manage.
(Exam Day)
Organic Path
Month 5
Week 1
Google Analytics Advanced Review and Performance
Evaluation, Setup advanced attributes + How to
acquire new projects?
(Home Work)
Week 4
Week 3
Week 2
Google Analytics Advanced, Intro to Google AdWords
+ Forming a team and handling Live projects.
(Home Work)
SEO Certification Exam + How to acquire projects
+ Google AdWords Basics + Delivery & Reports.
(Home Work)
Google Analytics Certification Exam + Acquire Projects.
(Home Work)
(Exam Day)
(Exam Day)
Detailed Brochure
Paid Ads Path
Month 1
Week 1
Google AdWords Search Basics + Practicals.
(Home Work)
Week 4
Week 3
Week 2
Provide existing accounts and form theme based
adgroups. Form ads with keyword, call to action,
What Next?
(Home Work)
What is a landing page? What is missing from the
landing page? How to Improve? What is quality score?
(Home Work)
Provide Website Suggestions to improve quality score :
Website factor, Ads Factor, Keyword Factor, Ad Extension.
(Exam Home Work)
Paid Ads Path
Month 2
Week 1
Examination from Month 1, Define Ad Auction, Position,
Learn Bidding, Find out Bidding for various Existing Accounts
(Home Work)
Week 4
Week 3
Week 2
Adjust Bids based on performance and position. Define
Conversions, Create Setup Codes for Conversions.
(Home Work)
Check Conversions and Learn about conversion
Optimizer, Analyze accounts with conversion optimizer.
(Home Work)
Create a new campaign, Setup Conversion Code.
YouTube Ads + Practicals.
(Exam Home Work)
(Exam Day)
Paid Ads Path
Month 3
Week 1
Exams from Month 2, Setup Analytics, Review Analytics
from AdWords, Review Search Terms from AdWords.
(Home Work)
Week 4
Week 3
Week 2
Review Search Terms, Learn Google Display Network,
Find Placements for a website.
(Home Work)
Analyze Placements for a campaign, Review CTR,
Page Details & Suggestions.
(Home Work)
Placements review. Things to be reviewed every week for
a campaign.
(Home Work)
(Exam Day)
Paid Ads Path
Month 4
Week 1
Examination from Month 3, Performance Tuning for
Accounts, How to handle Google AdWords Projects.
(Home Work)
Week 4
Week 3
Week 2
Initiate MyClientCenter Lessons, Complete account
Maintenance, Facebook Ads Basics + YouTube Ads
Live Projects + Google AdWords Process Setup.
(Home Work)
Client Reporting & Communication, Account
Management & Review .
(Home Work)
Google AdWords Fundamental Examination, Preparation
for Google AdWords Advanced Level Examination +
How to hire people and manage?
(Exam Day)
(Exam Day)
Paid Ads Path
Month 5
Week 1
Google Analytics for Google AdWords Live Projects +
How to acquire new projects?
(Home Work)
Week 4
Week 3
Week 2
SEO Basics + Google AdWords Display Network +
Forming a team and handling live projects.
(Home Work)
Google AdWords Advanced Certification Exam +
Delivery & Reports.
(Home Work)
Acquire and Handle projects.
(Exam Day)
(Exam Day)
For Registration and Queries
Contact : Dy.Director (Elex)
Room No.37, Ph:9444973141/9445635740
E-mail Us : chennaimsmeelex@gmail.com
Visit Us : www.msmedi-chennai.gov.in
3 stamp size photos
Copy of qualification certificate for registration
Produce respective certificates to avail fees concession

 

Reference:  LED.Foundation

Please download E-Brochure from LED.Foundation.

Link:  http://led.foundation/6-months-digital-marketing-entrepreneurship-development-program/

August 10, 2015

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