12 Days Digital Marketing Training By LocSea And MSME DI

Training:  Digital Marketing Program (12 days)

Venue: MSME Development Institute, Chennai

Date:  15th June to 27th June 2015 (Monday – Saturday) (10 AM to 5 PM)

Faculties from LocSea: LocSea is a Google Partner. Our employees are Google AdWords Certified Professionals, Google Analytics certified Professionals, SEO and SMO Experts.

Our employees have also written a Book on Digital Marketing:  http://book.locsea.com/

All candidates will receive a complementary copy of this book.

To Register: Please refer Paper Ad Below

 

 

Course Coverage:

Digital Marketing Course Content

Understanding the Digital Marketing Flow

Analysis

Organic Promotion

Paid Promotion

Tracking Your Website Visitors

Monetize your Website

 

Google Trends

Get Started

Regional Interest

Related Searches

 

Competitor Analysis

How do I find my Competitor?

 

Website Strategy

Tips

 

Google MyBusiness

Adding a Business

Adding Detailed Business Information

Get Custom Google MyBusiness Page URL

Adding Multiple Business Locations

 

Search Engine Optimization (SEO)

Panda

Penguin

Hummingbird

Pigeon

SEO On-Page and Off-Page

On-Page

Analyze Flipkart On-Page Activities

HTML Tags

Tips

Robots.txt

Sitemap

W3C Validation

Page Speed Insights

Canonicalization

Tips

On Page Don’ts

Off-Page

Backlinks and analysis

Press Release Submissions

Blog Submission

Article Submissions

Directory submission

Forum Posting

Community

Classified Submissions

PPT Sharing

Social bookmarking

Off-Page Don’ts

Tips

What is Anchor Text?

Day to Day Approach

 

YouTube

Creator Studio

 

Social Media Optimization or Marketing (SMO/SMM)

Facebook for Business

How to create my business page?

Twitter for Business

Tips

Pinterest for Business

The Sign-up, Boards and Pins

Product Board

Content Board

Instagram for Business

The strategies followed by leading brands

A Backstage Pass

Source of Motivation

Customer sharing

Google Plus for Business

LinkedIn for Business

LinkedIn Company Page

Google AdWords

 Paid Ads in Google Search

Google Search Partners

Campaign Structuring and Budgeting

Targeting Ideas

Unique Selling Points

Call To Action

Preference

Aim

Keyword Planner

Exact Match Type

Phrase Match Type

Broad Match Type

Broad Match Modifier

Ad extensions

Sitelinks extensions

Location Extensions

Call Extensions

Billing Setup

Key Fields to Monitor

Clicks

CTR

Converted Clicks

Conversions

Optimize

Quality Score

Negative Keywords

Search Terms

Ad Schedule

Devices

Bid Adjustments

Reports

Process

Ad Rank

Ad Auction

Ad Preview and Diagnosis Tool

Tips

Google Merchant Center

Google AdWords Editor

 Display Network

Have you seen Google Display Network Ads?

Aiming the right Audience

Display Network Ad Format

Text Ads

Image Ads

Create Display network Campaign

Optimize

Placement Analysis

YouTube Ads

Types of YouTube ads format

In-Stream Video Ads

In-Display Video Ads

Steps to create a new video campaign

Video Ads Performance Evaluation

 

Google Tag Manager

How is this going to help me?

Google Tag Manager Setup

Container Draft

Tags

Google Analytics Tag Setup

Rules

Google AdWords Conversion Code Tag Setup

 

Google Analytics

Introduction to Google analytics

Setup

Adding the setup code manually

(Optional) Adding the setup code via Google Tag Manager

Reporting

Channel Reports

Search Engine Optimization Report

Queries Report

Landing Pages

Geo Reporting

Technology and mobile

Demographics and Interests

What am I going to do by knowing their age, gender and interests?

Behaviour Flow Report

Conversion Report

Define a Goal in Analytics

Linking Analytics with AdWords

Linking Analytics with Google Webmasters Tools

 

Google Webmaster

How is this going to help me?

Add a Site and Verify

Select the preferred domain

Choose Targeting Country

Share access with co-workers

Submit a Sitemap file

The Crawl Errors Report

Search Queries Report

Search Appearance

What are rich Snippets?

HTML Improvements

Links to your Site

Internal links

Manual actions

 

Google AdSense

What is Google AdSense?

Registering With Google AdSense

Working with Google AdSense

Creating an Ad Unit for your website

Analysing the Ad

Allow and Block Ads Tab

When Do I Get Paid?

Register Today!  Only Limited Seats.

June 15, 2015

0 responses on "12 Days Digital Marketing Training By LocSea And MSME DI"

Leave a Message